Articles Feed

Feature: Data Driven

2/19/2010

Increased access to personal data has enabled brands to communicate more effectively with their audiences. R/GA’s Chloe Gottlieb looks at how this information is now being used to motivate consumers to change lifestyles.

The World’s Most Innovative Companies 2010

2/18/2010

Even in these tough times, surprising and extraordinary efforts are under way in businesses across the globe. From politics to technology, energy, and transportation; from marketing to retail, health care, and design, each company on the following pages illustrates the power and potential of innovative ideas and creative execution.

World’s Most Influential Designers

2/1/2010

Can You Guess Them All?
Not only is "influential" difficult to measure, but "design" is also nigh on impossible to define neatly. Nonetheless, we decided to put together a list of some of the design world's most influential movers and shakers. From design thinkers to hands-on design doers in industries from graphics to industrial to auto design, our chosen 27 luminaries represent a diverse cross-section of design disciplines. But all those selected have one thing in common: They are in some way responsible for shaping the world around us.

R/GA: Digital Agency of the Year ‘09

1/25/2010

Adweek's Brian Morrissey spends a day at the shop's HQ

Agency of the Year: R/GA, The Outsiders

1/20/2010

It seemed more than a little back-to-the-future, when, on a
recent December morning, yours truly found herself once again at the quasi-compound that is R/GA New York. I was there, of course, to delve into what made it OMMA’s Agency of the Year, but all I could think of was the past.

Digital Agency of the Decade

12/14/2009

R/GA founder and CEO Bob Greenberg has a fortune-teller's knack for seeing what's around the corner. R/GA has been at the forefront of the top developments in interactive marketing and, along the way, has developed an agency model melding creativity and technology that's the envy of the industry. Greenberg saw long before others that digital technology would change the relationship between consumers and brands by shifting the focus from what brands said to what they did. That afforded consumers the opportunity to directly experience a brand's promise and share it with others. This resulted in a series of R/GA-led breakthroughs, starting with NikeID, an application that let users design their own shoes, and stretching through Nike Plus, the runningand- music platform that became an industry touchstone for the promise of combining marketing and product. Its standout work has enabled R/GA to win Adweek Digital Agency of the Year honors four times and admiration throughout the industry for its tech acumen in the service of creativity.

Book of Tens: Agencies of the Decade

12/14/2009

1. CRISPIN PORTER & BOGUSKY

2. R/GA
In 10 years, R/GA has shrugged off its film- and print-production roots to become the premier digital agency, a dominance exemplified by Nike Plus, which introduced the idea of platform-based, utility-driven marketing to many. The platform allows runners to log running data by syncing Nike footwear with iPods, and, years later, it still stands out as a prime example of how marketing content can create consumer value. Under Chairman-CEO and Chief Creative Bob Greenberg, the Interpublic agency's client list has included heavyweights such as Nokia, Verizon and IBM, and most recently, Walmart and MasterCard. Today, it counts more than 600 employees worldwide, with offices in London and San Francisco, and has plans to grow its global footprint. R/GA is already showing signs of its next evolution into a full-service agency with digital at its core: It recently won full creative agency-of-record duties for Ameriprise Financial.
3. TBWA

4. MOTHER

5. AKQA

6. GOODBY, SILVERSTEIN & PARTNERS

7. EDELMAN

8. WEBER SHANDWICK

9. BBH

10. BBDO

R/GA — Making Geeks Cool

11/30/2009

The London office of the agency renowned for making award-winning apps, as well as ads, is ready to step out of the shadows of its iconic founder and New York base.

Bridging the Great Divide

11/2/2009

How a marketing and IT union can help your business flourish

R/GA: A Profile

7/10/2009

There are certain laws that have been regarded as sacrosanct in the advertising business, and particularly within the creative side of the ad world

Read All About It

5/11/2009

How digital platforms can help resuscitate the newspaper biz

Digital A-List 2009: R/GA Smashes Boundaries of Digital-Shop Model

3/30/2009

Agency Sets Itself Apart by Partnering With Marketers to Create Brand Experiences

Interpublic Agency R/GA's Take on Mobile: Unprecedented Growth

3/26/2009

That vote of confidence for mobile from one of the leading interactive marketing agencies nationwide must mean a lot.

Adweek's Digital Agency Report Cards 2008

3/16/2009

Digital agencies hustle to compete and capture saturated consumers

This Time, It's Different

3/9/2009

Why some agencies won't survive the economic downturn