Summary

The R/GA Prototype Studio is home to a small interdisciplinary team that works in short sprints to create customer-experience simulations. Ranging in fidelity from paper sketches to fully functional applications, these prototypes are an efficient way to communicate an idea, explain a complex project, explore design and technical options, and improve decision-making.

 

The Prototype Studio collaborates closely with teams across the R/GA network and, if necessary, can transition a simple proof of concept into a deeper engagement supported by the agency’s full range of capabilities.