CLIENT:
Nike
PROJECT:
Nike Basketball
Nikebasketball.com
connects fans of all ages to the athletes, the products and the
lifestyle surrounding their favorite sport. Interactive experiences
that let the user dig deeper into product information, explore the
benefits and experience the lifestyle and talent of the games biggest
stars.
Features like Zoom, Time to Shine, Team Elite II, Be Better Than Me and
Zoom Kobe III work as training content, giving users a glimpse of the
workout regimens, the
philosophies and the secrets behind the signature moves of the biggest
names in the game.
Hoopstalk lets fans get
inside the game and talk live with the league's
best. Each week our
host conducts exclusive interviews, shares caller questions and talks
training with the pros.
Inside.Nikebasketball.com
is content-rich blog that features daily
posts highlighting the Nike
Basketball family of players, the products that support them and
regional news and events that bring the game and lifestyle a little
closer to home.