CLIENT:
Nokia
PROJECT:
Urbanista Diaries
Urbanista Diaries is an extensive three-phase campaign that engages bloggers,
journalists, and everyday people to take photos of their adventures. The
powerful Nokia N82 tags each photo to a specific location through
location-based GPS, so users can instantaneously share their experiences with
anyone. For the first phase, four influential bloggers were sent across the
globe to record their journeys and share it with guests on the site. For phase
two, Nokia partnered with several top media sites such as Wallpaper, Lonely
Planet, National Geographic, and CNN to document major world events in real
time via journalists, artists and scientists. Phase three opens up the
experience to anyone with a GPS-enabled Nokia device. It's another example of
how Nokia is changing the way people share stories of their lives.
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