CLIENT:
Nike
PROJECT:
Nike Women
Nikewomen.com is a dynamic blend of interactive “Rockstar” workouts and a premium online boutique for fitness gear and apparel. A single navigation system unites the site’s Flash-based commerce with niketown.com for a smooth purchasing experience. We simplified the site structure to "Shop" and "Workout" for a more guided experience. Under “Shop,” women can quickly find the hottest fitness apparel by type (Tops, Bottoms, Footwear), by outfit (Top Ten Outfits and the new E-Stylist outfit generator) or by collection (including a series of Nike iD shoes that users can customize themselves). Users can even visit the dressing rooms of Maria Sharapova and Serena Williams to shop the stars’ tennis outfits. The Workout section of the site is an online trainer and inspiration to active women. The videos are seamlessly integrated and set in stunning backdrops. The latest workout feature, Nike Rockstar Workout — Hip Hop, is an interactive music video. It’s shot in HD and optimized for the Web, featuring the global pop star Rihanna. Users can pause the video at any time to learn the moves, shop the dancers’ outfits, and download or blog the video.
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