CLIENT:
Nike
PROJECT:
Zoom Mobile
The goal of the Nike Zoom
Mobile campaign was to deliver on the brand promise of Nike Zoom which
is “Nike Zoom = Quick” and “Quick is
Deadly.” In our efforts with Nike, we wanted to create a
utilitarian mobile experience for consumers to help them own "quick" as
a competitive advantage in their sport of choice. We wanted to help
them achieve quickness which is a performance attribute that all
competitive athletes desire because it provides them with physical and
mental advantages during gameplay. The resulting multi-sport mobile
experience provided users with 200+ training videos, product
information, athlete tips, and mobile downloads.
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