The agency business is undergoing tumultuous change. Just when we think we have a handle on a new disruption in the marketing universe (e.g., Facebook, iPhone), something new comes along to throw it all back into chaos. Throughout its history, R/GA has reinvented itself every nine years—from computer-assisted filmmaking (1977–1985) to an integrated digital studio (2005–2012). Now R/GA is contemplating its next nine-year cycle and the fifth reinvention in the company's history. R/GA CEO and founder, Bob Greenberg, and Barry Wacksman, EVP, Chief Growth Officer, discuss how to grow and thrive amid the chaos and the future of the industry and beyond.