Head of Planning, São Paulo
As Head of Planning, R/GA São Paulo, Fabiano oversees the strategy group, which includes the Insights & Planning, Media Connections, and Analytics teams. With more than 14 years of experience in digital marketing and planning, Fabiano has helped local and global brands find innovative ways to interact with customers and grow their businesses.
During the rise of the Internet in Brazil, Fabiano worked at one of the first interactive agencies in the country, Modem Media, where he helped major global and local brands build their Internet presence. In 2003, Fabiano joined Fábrica Comunicação Dirigida, where he integrated digital offerings into the agency and subsequently became Planning Director overseeing all agency work. In 2006, he was asked by Neogama/BBH to develop and expand the integrated communication offerings, which would later become Insula Agency. As Digital Creative Director of Insula, Fabiano pioneered mobile marketing in Brazil, launching the first commercial application for iPhone developed in Latin America for Bradesco Auto and the first augmented reality iPhone application in the country developed for Bradesco. Insula was named Digital Agency of the Year by Associação Brasileira de Marketing Direto in 2008 for Fabiano’s innovative applications.
Fabiano has an MBA in services marketing from the Escola Superior de Propaganda e Marketing (ESPM) and a BS in business administration from the Catholic University of São Paulo; he also studied technology at the University of São Paulo. Fabiano is a regular speaker at conferences and also a teacher of innovation and social media at Fundação Armando Alvares Penteado (FAAP) University and ESPM University.