SVP, Managing Director, Communications/Marketing
As SVP, Corporate Communications, R/GA New York, Karen directs the global communications strategy for R/GA. By positioning the agency as a thought leader in digital marketing, she has brought widespread visibility to the agency and its expanding international footprint in Europe, Latin America, and Asia. She repeatedly breaks new ground approaching and executing strategic communications practices, evidenced in the repositioning and adjusting of R/GA’s brand in light of technology, marketplace changes, and evolving social media ecosystems. Since joining R/GA in 2001, Karen has garnered numerous accolades and awards for the agency while working with the media and with leading industry analysts. She has also helped forge new partnerships, adding clients to the agency roster and devising innovative initiatives to broaden the agency’s global presence.
Karen has more than 15 years of experience, including tenure as Marketing/Communications Director, Eastern Region, for Luminant Worldwide. During her time at Luminant, she contributed to the strategic communications plan for a multicompany consolidation and navigated that agency’s successful IPO. Prior to Luminant, Karen promoted Interactive8 through her role as Corporate Communications Director. At Interactive8, she was instrumental in leading the digital agency to prominence in the late 1990s. Previously, Karen spearheaded Murdoch Magazines’ first successful electronic publishing endeavor targeted to the hospitality industry.
Karen began her career as a publicist for Daniel J. Edelman and the fashion designer, Valentino. She has a JD concentrating on intellectual property and a BA from the University of Pennsylvania.