4 Ways to Keep Your Brand Site Relevant
Your brand’s website isn’t dead, but it needs an overhaul. ECDs Ken Erke and Matt Marcus and tech director Micah Topping from R/GA Chicago reveal how to keep your big brand site relevant.
The dot-com as a quarterly updated, rigidly templated content dumping ground is a relic. Consumers expect more from a brand website than the “digital brochures” of the past. In the age of social, the dot-com must be a vital component of the new media landscape--socially integrated, device agnostic, and always relevant. The new dot-com should be a platform for the brand to promote its content and activities to consumers, while encouraging and enabling its casual consumer to become an influential member of the brand’s community.