Adlibris Appoints R/GA Stockholm as Digital Agency of Record

Stockholm, Sweden, April 3rd —R/GA, the Agency for the Digital Age®, is pleased to announce that its Stockholm office has been appointed digital agency of record for Adlibris, Sweden’s largest online book reseller. As a key strategic partner, R/GA Stockholm will be responsible for enhancing Adlibris’s overall digital presence, deepening its consumer engagement and strengthening brand communications across multiple platforms.

The agency will be developing a digital strategy across all markets that Adlibris currently operates in, including Sweden, Norway, Denmark and Finland.

With over eight million different marketed book titles available, a million active customers and revenue in 2011 of 1 billion SEK, Adlibris is a market leading online bookstore.

"R/GA has demonstrated extensive knowledge of how digital media is completely changing customer behavior and how this affects Adlibris future business. They have a deep understanding of design and its impact on customer interaction and purchasing process. We consider R/GA as an important partner in Adlibris’ future development.” said Peter Brühl, Marketing and Sales Manager Adlibris Sweden.

"This is fantastic news for R/GA Stockholm, Adlibris is exactly the kind of customer we want to work in partnership with. They embrace digital innovation and the opportunities it brings." said Kay Hook, Executive Creative Director, R/GA Stockholm.
"Adlibris is a market leader who chooses to look forward and continually challenge both themselves and the industry. It is a challenge that suits us very well." said Anders Erlandsson, Managing Director, R/GA Stockholm.

This announcement comes at a time of exciting growth for R/GA Stockholm. Due to an increase in staff headcount and the additional new work being taken on, the agency recently moved into a new office space in central Stockholm.

About R/GA

R/GA is a full-service agency that transforms the way people interact with brands. Founded in 1977, R/GA has been heavily awarded for its work in film, television, and digital advertising, including online and offline, across mobile, retail, social, technology, and creative. The agency has more than 1,000 employees globally, with offices in New York, Chicago, San Francisco, London, São Paulo, Buenos Aires, Stockholm, and Singapore. R/GA is part of The Interpublic Group (NYSE:IPG), one of the world’s largest advertising and marketing services organizations. For more information on R/GA, please visit us on Facebook and Twitter

Karen Spiegel
SVP, Managing Director, Communications/Marketing
212.946.4055
karen.spiegel@rga.com