Getty Picks R/GA as Agency of Record
London, UK, 1 March 2012—R/GA London is pleased to announce that it has been appointed by Getty Images, a leading creator and distributor of imagery, video and music, as its brand and digital agency of record.
R/GA London will work as a global strategic and creative partner across the entire Getty Images brand portfolio and will be responsible for developing further Getty Images’ brand and overall communications, as well as driving ongoing business success through new and innovative long-term platforms.
In recent years, Getty Images has expanded its product offering, which now includes content such as video and music, as well as the creative and editorial stills imagery that it is globally renowned for. Getty Images is looking to implement a communications strategy that will transcend all of its brands and products, while emphasising each of their key differentiators. As part of the partnership, R/GA London will address the core brands and products that sit within Getty Images’ portfolio, adapting and developing its strategies and the way in which its content is communicated. R/GA have been tasked with targeting Getty Images’ three key audience groups – media, agency and corporate.
Jim Gurke, Senior Vice President, Marketing at Getty Images says: “We are really excited to be working with R/GA London. As the demand for engaging content continues to grow, we have seen a marked increase in the volumes of images, video and music being licensed. R/GA’s digital and strategic expertise will enable them to be a vital partner in our efforts to drive our brand positioning and strategy over the coming years.”
“We offered Getty Images much more than just a marketing campaign because we saw an opportunity to become a true partner of theirs in driving their business forward.” said James Temple, VP executive creative director, R/GA London “We aim to help Getty Images strengthen their global presence, while using technology to evolve their system to service their audience in even more useful and surprising ways. The digital age offers Getty Images the perfect space to cement their status as a key player in the media landscape.”
About R/GA
R/GA is a full-service agency that transforms the way people interact with brands. Founded in 1977, R/GA has been heavily awarded for its work in film, television, and digital advertising, including online and offline, across mobile, retail, social, technology, and creative. The agency has more than 1,000 employees globally, with offices in New York, Chicago, San Francisco, London, São Paulo, Buenos Aires, Stockholm, and Singapore. R/GA is part of The Interpublic Group (NYSE:IPG), one of the world’s largest advertising and marketing services organizations. For more information on R/GA, please visit us on Facebook and Twitter
About Getty Images
Getty Images is a leading creator and distributor of still imagery, video and multimedia products, as well as a recognized provider of other forms of premium digital content, including music. Getty Images serves business customers in more than 100 countries and is the first place creative and media professionals turn to discover, purchase and manage images and other digital content. Its award-winning photographers and imagery help customers produce inspiring work which appears every day in the world’s most influential newspapers, magazines, advertising campaigns, films, television programs, books and Web sites. Visit Getty Images at www.gettyimages.co.uk to learn more about how the company is advancing the unique role of digital media in communications and business, and enabling creative ideas to come to life.
Karen Spiegel
SVP, Managing Director, Communications/Marketing
212.946.4055
karen.spiegel@rga.com
George Griffiths
R/GA London
+44 (0) 20 7071 3269
george.griffiths@rga.com
Kate Flannery
Bite Communications, on behalf of Getty Images
+44 (0) 20 8834 3439
kate.flannery@rga.com