This series of spots uses speed to sell speed: The services—MasterCard PayPass and Google Wallet—are engineered to enable lightning-fast financial transactions; the commercials include ultra-quick-cut sequences; and the spots themselves are each over and done with in 15 seconds.

We’re not sure if this “World’s Fastest Demos” campaign—from R/GA—epitomizes form-meets-function, “the medium is the message,” or some other paradigm. All we know is, our short attention spans loved it.

Above, the spot “First Date.” Below…

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