This year — considering the still-nascent state of mobile marketing — we had to ask exactly what it meant to be the best mobile agency, and R/GA gave us the answer…:

“Creative excellence in the work; innovation in the work; and diversity in the work,” says Richard Ting, senior vice president and executive creative director of mobile and social platforms at R/GA — OMMA’s mobile agency of the year for 2011. “In my mind, being the best mobile agency means delivering on these three criteria.”

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