NIKEiD invites anyone to be a designer by customizing Nike products, from shoes to team jerseys to equipment. Today, the product is the interface. Guests simply pick their favorite kicks and start designing by directly touching any piece in any order. But it doesn’t stop at just colors, patterns, and tags. Now performance features are customizable, complementing any athletes’ style of play. Part customization tool, part online store, part design community, NIKEiD represents the future of personal style while blurring the line between the virtual and the physical.