Nicole Armstrong

Executive Strategy Director

As Executive Strategy Director, Nicole is responsible for building a department of diverse talent and for shaping the agency’s strategic thinking to further drive transformational, human-centric and design-led work for clients.
As a senior collaborative and strategic partner for clients, Nicole plays a key role in driving R/GA’s company vision of helping design brands and business create a more human future. And at a time when businesses are having to fundamentally re-evaluate how to earn the attention of their audience and serve their customers in a more remote way, she is responsible for growing an eclectic team of progressive problem solvers that help clients see their future and act on it through impactful digital innovation. 
Nicole joined R/GA from luxury shoe label Nicholas Kirkwood, where she held the role of CMO, creating its first marketing department and helping to reimagine its e-commerce and omnichannel presence. Prior to this, Nicole spent just under four years at R/GA London as Group Strategy Director where she was responsible for the growth of the agency’s portfolio of luxury brand clients, leading many successful pitches as well as the strategic visions for accounts including Givenchy, Nike, Google and IKEA. Before joining R/GA, Nicole was Strategy Director at M&C Saatchi London, where she was the lead strategist for the team who created The House of Peroni, which has been rolled out globally and running for almost 10 years.