Peter is an innovation leader with a track record of guiding clients and empowering diverse teams of thinkers and makers to build new businesses, brands, customer experiences, and capabilities across financial services, energy, healthcare, retail, and more.
Since joining R/GA in 2012, he has had the privilege of leading watershed projects across business design, product innovation, brand identity, and marketing. Between 2016 and 2019, he helped to grow R/GA's US-based innovation consulting practice by 10x in revenue and headcount. In 2019, after a decade working in New York, Peter relocated to Europe to help establish R/GA's consulting practice there.
As Executive Director and Head of Strategy in Berlin, Peter is part of the office’s leadership team and is accountable for the growth, development, and quality of all strategic capabilities as well their seamless integration through our end-to-end, "company building" offering. The common thread for Peter has always been human behavior, a perspective informed by his background in anthropology.
Peter lives in Copenhagen. He loves exploring the Danish countryside by bike and navigating its coastline in his old wooden fishing boat with his wife and beagle.