As Global Head of Data, Peter Smith is responsible for leading the development and evolution of R/GA’s global data & analytics capabilities. In this role, Peter is responsible for positioning R/GA’s data offering across the company’s full suite of services, building new data products, and creating transformative opportunities for clients.
Prior to R/GA, Peter served as Chief Strategy Officer at Centric Digital where he led the company’s transition from a consulting firm to B2B SaaS and data services provider. An experienced leader in innovation and growth strategy, Peter has also held senior consulting and product roles at Capgemini, Healthscape Advisors, and Navint Partners.
Peter applies his deep interest in business model development to advise growing companies and has held multiple roles in digital product, financial planning, and robo-advisory startups. He holds a B.A. from Franklin & Marshall College.