As Executive Client Services Director, Rowena is responsible for the leadership of R/GA London's senior client relationships, growing the agency’s client services team and leading strategic partnerships to help clients navigate industry disruption. Rowena has a strong entrepreneurial spirit, coupled with a proven track record of leading a multi disciplinary team of strategic client partners
Rowena has a track record of successfully leading client teams to (Cannes Gold) award-winning, effective work. Prior to R/GA, Rowena was at AnalogFolk, where she held the role of Managing Partner. During her time at AnalogFolk, Rowena led the implementation of AnalogFolk’s marketing innovation capability and output, building and leading multi disciplinary teams to create and deliver award-winning work for clients including The Coca Cola Company, BT Group and Unilever. Prior to joining AnalogFolk, Rowena has worked in senior client facing roles at both Sapient Razorfish and AKQA, while also holding the role of Team Director on the Google account at BBH London. Rowena's passion for communications combines her evergreen curiosity in how consumers, brands, creativity and technology meet. Rowena has been a judge on the BIMA and Gerety Awards judging panels, mentors rising industry talent and is passionate in promoting diversity & inclusion across the advertising industry.