Graduated in Advertising from FAAP, Viviana has more than 23 years of experience in the media area and joined the R/GA team in 2019 with the mission of further elevating the quality of our delivery, bringing a more modern vision to ours. connections planning and market sciences operation. Having worked at Publicis, WMcCann and Gray, she helped build large brands in different segments: Finance (Bradesco and MasterCard), Consumer Goods (Nestlé, J&J, L'Oreal, P&G, Unilever and Colgate Palmolive), Beverages (Coca-Cola) Cola and Heineken), Telecom (TIM, Motorola and Lenovo), Retail (Carrefour), Food (Habib's) and Health (Sanofi and GSK). Focused on results, she has extensive experience in training and developing team oriented to performance and results. Received the ABP Media of the Year award in 2014.