Associate Director, Connections (CRM)

Associate Director, Connections (CRM & Engagement Focus)

Recognizing the impact Martech, data, media channels and social have on delivering creative excellence, R/GA realizes special skillsets are required to navigate this ever evolving and ever connected landscape. We look to  determine the best mix of channels to go to market, combining cultural insights and algorithms to build strategies and manage multi-channel campaigns. Data is the driver. Delivering creativity is the goal.

Connections is the Engagement & Communications Planning discipline at R/GA that works with clients, creatives, analysts, brand strategists, and partner agencies to deliver campaigns and platforms that achieve business goals.

Here’s what you should know if you want to be an Associate Director, Connections at R/GA:

On any given day you might

    • Organize, concept, and develop culturally relevant connections ideas that live in the most relevant media environments
    • Map cultural and market trends, as well as research and analyze marketplace and media data
    • Use 3rd party research tools like Simmons, MRI, and GWI, and client data sets like Google Analytics/Omniture data, to define and segment audiences, find key audience and media channel insights
    • Take high-level communications/engagement tasks and identify how brands should behave in different cultural spaces
    • Construct and interpret first-party audience segmentation to unlock the best way to deliver value
    • Partner with experience designers to define personalized customer journeys and messaging matrices
    • Develop omnichannel engagement strategies that meet business, marketing, and creative goals 
    • Lead cross-functional teams to build global data-driven marketing ecosystems
  • Contribute to and oftentimes, lead ideation team sessions 
  • Stay on top of industry standards, new media programs/opportunities to advise on new ways to reach targets
  • Develop R/GA POVs on media, data, advertising, and marketing; educate clients and internal stakeholders on trends in consumer engagement, loyalty, and acquisition

The ideal person

  • Has advanced Skills with: 
    • Research tools like Simmons, MRI, GWI, Kantar, Comscore
    • Analytics tools like Google Analytics, Omniture
  • Deep knowledge of MarTech platforms such as:
    • Delivery engines such as Salesforce, Adobe, IBM Marketing Cloud, Airship
    • Data partners like Acxiom, Eloqua, Experian, Merkle
  • Has the ability to break down problems in a logical yet creative manner
  • Can draw insights and unique acumen from data and analysis for real world actionable solutions
  • Is comfortable navigating ambiguity and hypothesis-driven approaches
  • Is an excellent collaborator with people from different backgrounds
  • Can balance right and left brain thinking

You bring

  • 7+ years experience with a focus on communications planning, engagement strategy, data strategy or CRM strategy
  • Solid understanding of Paid & Owned Channels, including Paid Social, Paid Search, Programmatic, Partnerships, SEO, eMail, Mobile Push, and Traditional Channels
  • Experience driving significant ROI on ecommerce and/or performance marketing projects
  • Experience working on global marketing projects 
  • A passion for advertising, marketing, pop culture and data
  • Experience with consumer electronics is a plus


We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, or any other basis prohibited by federal, state or local laws.