Senior Connections Planner

The traditional approach doesn’t cut it for our Media team.  Instead of focusing on creating media plans, they build media systems. They determine the best mix of channels to go to market, combining cultural insights and algorithms to build strategies and manage media programs. Data is the driver. Delivering creativity is the goal.

Connections is the Engagement & Communications Planning discipline at R/GA that works with clients, creatives, analysts, brand strategists, and partner agencies to deliver campaigns and platforms that achieve business goals.

Here’s what you should know if you want to be a Senior Connections Planner at R/GA:

On any given day you might

    • Organize, concept, and develop culturally relevant connections ideas that live in the most relevant media environments
    • Map cultural and market trends, as well as research and analyze marketplace and media data
    • Use 3rd party research tools like Simmons, MRI, and GWI, and client data sets like Google Analytics/Omniture data, to define and segment audiences, find key audience and media channel insights
    • Take high-level communications tasks and identify how brands should behave in different cultural spaces
    • Develop R/GA POVs on media, advertising, and marketing; educate clients and internal stakeholders on trends in consumer engagement with media
    • Contribute and oftentimes, lead ideation team sessions 
    • Stay on top of industry standards, new media programs/opportunities to advise on new ways to reach targets 

The ideal person

  • Has advanced Skills with: 
    • Research tools like Simmons, MRI, GWI, Kantar, Comscore
    • Social Platform tools for Audience Sizing like Facebook Audience Insights/Power Editor
    • Analytics tools like Google Analytics, Omniture
    • Search tools like SEMRush, Google Search Trends, AdWords 
  • Has the ability to break down problems in a logical yet creative manner
  • Can draw insights and unique acumen from data and analysis for real world actionable solutions
  • Is comfortable navigating ambiguity and hypothesis-driven approaches
  • Is an excellent collaborator with people from different backgrounds

You bring

  • 5+ years experience in media planning, account planning, or communications planning
  • Solid understanding of Paid Channels, including Paid Social, Paid Search, Programmatic, Partnerships, SEO, and Traditional Channels
  • A passion for advertising, marketing, pop culture and data

 

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, or any other basis prohibited by federal, state or local laws.