Verbal Designer

What’s Verbal Design? Verbal Design is the approach to how a brand uses language— everywhere—from naming and voice to chat and conversational interface. We call it Verbal Design because it’s a craft, it’s output-focused, it’s dynamic, and it’s essential to Brand Design (because it is the thread that ties all of a brand’s experiences together).  And today, Verbal Design is more important than ever. Just ask Alexa.

As a Sr. Verbal Designer, you’ll be working with the Head of Verbal Design and the VP ECD of BT (Business Transformation) to apply strategic and creative skills to brand, technology, and experience projects.

In a nutshell, we’re looking for one person who can think critically, think big, and write brilliantly.

What you’ll be doing:

  • Shaping and leading Verbal Design deliverables, including:
    • Defining strategic and creative points of view on Brand Character, Brand Voice, and Copy Themes
    • Crafting actionable direction for other writers
    • Writing Brand Manifestos and Vision Statements
    • Setting up and driving naming projects
  • Collaborating across disciplines (Visual Design, Experience, Strategy) on everything from insight development and positioning ideas to prototypes and pilots
  • Crafting compelling copy across experiences
  • ​Guiding and training other writers (internally and externally) to write on brand
  • Presenting confidently and professionally to clients as well as internal teams
  • Contributing to holistic thinking about Brand Design, including how a brand looks and comes to life through experience
  • Contributing to the evolution of Verbal Design in light of technological shifts toward AI and voice-driven interfaces
  • Working with business and and innovation consultants to not just transform business but whole organizations 

What you should have:

  • Excellent creative writing and strategic thinking ability
  • Proven ability to lead projects and delegate to more junior members of a team
  • A desire to contribute to a variety of work, even outside how a brand uses language
  • An ability to think critically about brand or business strategy and express your ideas in a clear and compelling way
  • An ability to juggle multiple asks and types of projects at once
  • Experience building presentations for and presenting to clients
  • A collaborative, “jump right in,” “let’s make it happen” spirit
  • A desire to help shape big, business- and even world-changing ideas
  • 2+ years work experience in brand, consulting, writing, or other field in which similar skill sets are needed
  • Working knowledge of Keynote and Microsoft Office programs
  • Knowledge of other languages, semiotics, or linguistics is a plus
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, or any other basis prohibited by federal, state or local laws.