Verbal Design is about designing the approach to how a brand uses language, everywhere, from naming and voice to conversational interfaces. We call it Verbal Design because it’s a craft, it’s output-focused, it’s dynamic, and it acts as the thread that ties all of a brand’s experiences and conversations together. Especially today: when Verbal Design has become more necessary than ever. (Just ask Alexa.)
As a Verbal Designer, you’ll be working with Senior Verbal Designers, Design Directors, and our Head of Verbal Design to think critically, think creatively, and write brilliantly. You will support brand character, storytelling, and naming projects, and collaborate with visual designers, experience designers, and business and brand strategists.
- Strong creative writing portfolio
- Displays evidence of strategic thinking
- Has worked on or showed interest in learning about brand character and voice, naming, or brand storytelling (copy themes and direction)
- Has some experience building presentations and helping shape a client narrative
- Can express ideas in a clear, articulate, provocative way
- Proven collaborator—ideally has partnered with visual or experience design on projects
- Working knowledge of Microsoft Office and Google Drive programs
- Experience with other languages, semiotics and linguistics, or coding a plus
- At least 2+ years in branding, consulting, writing, or a similar space
People that are successful here have a ‘makers mentality’—they bias toward doing, and creating. They’re comfortable working in the ambiguity of innovation, generous collaborators and listeners, always optimistic, and excited by the opportunity to learn and try new things.