Buenos Aires 2018 YOG Branding

Youth Olympic Games

Young Olympic games has to do not only with sports, but also with culture. The games is an event design for young people because they are the future of every society. It promotes opportunities for them and in 2018, will take part in Buenos Aires. The client needed to define the brand the event, bringing to life the visual identity of BA 2018 youth Olympic games. One of the main challenges was to solve how we'd synthesize Buenos Aires city flavor, though 4 years away. So we needed a timeless strategy and execution.

R/GA Offices

Buenos Aires