Moov

Nike

01/

The Challenge

Buenos Aires is a huge city where each neighborhood has its own recognizable style. For Nike’s latest React launch, we wanted to connect that diverse urban character with the sneakers, promoting each React model in the neighborhood where users can better identify with them.

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02/

The Story

We identified the unique flavor of each neighborhood to create custom looks and paired them with the perfect React sneaker. We shot the looks in the iconic places of each area and created highly targeted, geolocated ads. Depending on where you were, a uniquely styled ad would pop up in your feed or browser, directing you to a custom, hyperlocal e-commerce experience. The online store saw a 30% increase in new customers, and we doubled Nike’s benchmark for mobile engagement.

 

 

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R/GA Offices

Office
Collaborations
Buenos Aires
Argentina