Patagonia Brand

Patagonia

01/

The Challenge

Patagonia Brewing Company has always combined exploration with their passion for beer. When we created the brand’s identity we got inspired by the stunning natural landscapes that surround the brewery, so this time, when launching new beers flavors, we also focus on the people that live there.

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02/

The Story

We discovered stories about Patagonia and its people and incorporated them into each variety’s unique bottle design. Stories about amazing places like Fernández Oro, where they harvest the hop, or people like Vera, the brew masters’ daughter, and the name for their NEIPA. We created a visual system that celebrates Patagonia’s origins and transforms its identity into not only a beer, but into stories to explore.

 

 

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R/GA Offices

Office
Collaborations
Buenos Aires
Argentina