Year With Uber


To reward Uber riders, we created an annual retrospective that was a cut above - transforming trip data into personalised, animated music videos that brought to life memorable moments enabled by the ridesharing service.

Drawing inspiration from the vibrancy and diversity of the region, we created a multitude of stylized Asia-Pacific locations, scenarios and characters, added a modular original music composition, and built a bespoke engine to splice them together, infinitely.

The result was a unique experience for each user, with over 1.7M personalized, data-driven rider stories generated and shared.

R/GA Offices