The rise of Mobility-as-a-Service (MaaS)––car-sharing, subscription services, and the rise of mobility superapps––has led to unsurpassed access and convenience, reshaping the relationship consumers have with transportation and fundamentally shifting the landscape for automotive incumbents.
But this future is still being built. As our lifestyles and mobility behaviors continue to evolve, the future of mobility requires an investment in infrastructure to meet consumers’ shifting needs. Now more than ever, transportation companies must design for people-first access, with services that inspire and guide us to better lives.
We surveyed 10 markets to decode what’s driving the rise of MaaS, consumers’ evolving mobility needs, and offer a solution for mobility brands to play a more prominent, inspirational role in the MaaS ecosystem by focusing on people’s needs and using a brand as a strategic tool to develop new, innovative forms of access.
The Future of Mobility
Our global proprietary research study set out to determine how and why consumers are accessing Mobility-as-a-Service (MaaS) solutions today and to decode the implications of these behaviors for transportation incumbents and mobility companies around the globe.
Download our report to uncover what is driving the rapid expansion of MaaS and the five areas that mobility companies need to address to ensure relevance in people’s lives.
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