Ad Agency Executives to Watch in 2017

  • The Wall Street Journal
  • By Alexandra Bruell and Suzanne Vranica
  • December 27, 2016

It’s been a roller coaster year for Madison Avenue, which was rattled by allegations of gender and racial bias, a Justice Department investigation of the video ad production business, and continued change as marketers attempt to make sense of all the digital tools at their disposal. While we don’t envy the top industry players charged with navigating the chaos, we wish them luck. Here’s who we will be watching in 2017.

...

Female Creative Leaders on the Rise 
It was a bittersweet year for women in the advertising industry, which is still largely run by white men. Amid a barrage of gender discrimination news, including events that took down two top agency executives, a handful of women were promoted into senior creative roles, and could very well even the playing field atop the ad industry in the coming years.

FCB tapped Leo Burnett’s Susan Credle as global creative lead; R/GA promoted New York executive creative director Chloe Gottlieb to executive vice president and executive creative director in the U.S.; and BBDO Atlanta hired Robin Fitzgerald as chief creative officer in the region, marking BBDO’s first female CCO in a U.S. office. Some women prefer to start from the ground up. Jaime Robinson, former executive creative director at Wieden & Kennedy, left the independent creative agency giant in 2015 and reemerged in 2016 as co-founder and chief creative officer of agency upstart Joan. The shop has already joined theGeneral Mills agency roster.

Continue to The Wall Street Journal for the full article.