R/GA's Jess Greenwood, an Ad Age 2019 Woman to Watch, has been promoted to global chief marketing officer, effective immediately.
She previously served as U.S. co-chief of strategy alongside Tom Morton, who will continue in the role solo, at least for now. "We might make some moves but not as of yet," Greenwood says. "Tom is going to be a spectacular U.S. CSO on his own, but obviously we're going to be supporting him as much as we can there."
Greenwood, who first joined R/GA in 2012 as director of business strategy, did leave in 2014 to work in Google Creative Partnership's strategy department before returning to the Interpublic Group of Cos. agency nine months later. She has called R/GA her "love" and will continue to lead, strategy-first, in this new position. She says when she was approached for the role, she was told to "do the job the way you want to do it."
While noting that she doesn't want to "dis" how others approach the chief marketing officer role, Greenwood says "I don't think it's necessarily doing what it could be doing" for agencies. She explains that instead of tackling the position from the traditional "inside out" way, she will operate it from "the outside in."