As designers, we’re often asked to create meaningful experiences for our users. And to ensure these experiences resonate, we look deeply at the attitudes, behaviors and beliefs of the people we’re designing for. No audience segment is more talked about these days than Gen Z—a generation borne into tech who uses digital tools and applications very differently from the generations before them. But do we really know this generation? Or do we think we know this generation because we read a few reports on Forrester?
Join us for a discussion where we’ll hear first-hand responses from Gen Zers to 10 big insights we think we know about this generation.