Ágora campaign celebrates representativeness

New film from the Ágora investment house pays tribute to women's month. Created by the R/GA agency, the film shows women's doubts being eliminated. Questions like "Are you going to respect me as a leader?" they no longer have the question mark and gain an end point, indicating certainty. The signature is ‘Invest in those who turn uncertainty into plans’.

The objective is to promote the COE “Elas”, a product that covers only companies that have women in leadership positions in their hierarchical structure. The pieces bring messages of representativeness, gender equality and female empowerment.

Check out the movie here: https://www.youtube.com/watch?v=GvCbraLo_6k