New York, NY, September 9, 2019 – R/GA, the company that delivers transformation at speed, today announced that Alex Sehnaoui is joining the agency as SVP, Global Managing Director, Growth & Development. Bringing more than 15 years of experience in the creative, brand, technology, and media industries to this new role, Sehnaoui will lead an international team and partner closely with regional leadership to drive growth across new and existing client relationships.
With a career spanning roles in Europe, the Middle East, North America and Asia, Sehnaoui has partnered with Fortune 500 brands to drive scalable, transformative growth across industry verticals. Recently, Sehnaoui served as Managing Director of the Havas Creative Group in Shanghai, where he led relationships for global brands in greater China including Pernod Ricard, Dong Feng Citroën, Air France and Danone. In addition to his years at Havas, Sehnaoui held roles at Leo Burnett, Publicis, You&MrJones, and iHeartMedia, and has worked on clients including Accenture Interactive, GSK, Hershey, Reckitt Benckiser, Philips, L’Oréal, Fiat, Nestlé, and Lamborghini.
“You don’t often find talent with the global breadth and depth of expertise that we have found in Alex,” said Barry Wacksman, vice chairman and global chief strategy officer. “To truly scale, brands need partners with first-hand experience building companies and launching products that resonate with audiences, no matter where they live. Alex’s proven success rate growing business across industries, markets, and within client business streams make him a perfect fit for R/GA at this stage of our global expansion.”
Born and raised in Paris, France, Alex speaks four languages and holds a Masters in Communications from ESCP-EAP Paris, and a Masters Specialized in Marketing from ESA (Ecole Supérieure des Affaires). He currently lives in Tribeca, Manhattan, New York with his dog Baillie and his wife, who also happens to be named Alex.
R/GA is the company that creates transformation at speed. An innovation leader for more than 40 years, R/GA has expanded and evolved to offer business transformation, experience transformation, and marketing transformation through its award-winning consulting, ventures, technology, design, marketing communications, and IP practices. Its work spans web, mobile, and social communications, retail and e-commerce, product innovation, brand development, and innovation consulting. The company has more than 2,000 employees globally with 17 offices across the United States, Europe, South America, and Asia-Pacific. R/GA is part of The Interpublic Group of Companies (NYSE:IPG), one of the world’s largest advertising and marketing services organizations. For more information about R/GA, please visit www.rga.com and on LinkedIn, Facebook and Twitter.
VP, Global Marketing and Communications
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