Saulo Rodrigues, VP ECD at R/GA São Paulo, and Mariano Jeger, VP ECD at R/GA SS (Spanish Speaking) LATAM, participated in two of the most important events regarding creativity and design in Latin America: the Festival El Ojo de Iberoamerica, and TRImarchi. Both were held in Buenos Aires at the beginning of the month.
As part of the lectures of the Cycles of Capacitation and Inspiration at El Ojo, Rodrigues and Jeger gave the talk Transformation at speed, in which they shared details with the public about how R/GA approaches their client strategies with a base of business transformation, design, development of digital products, producing content, marketing, and communication. The mix of services for each client has a singular objective: help them increase their brand and business values. At the festival, the VP ECD from R/GA São Paulo also chaired the jury of Digital Production and Design.
A few days later, at TRImarchi, the duo got together again for a lecture about disruptive technology, the creation of digital products, and the generation of content in formats never seen before. While Saulo Rodrigues discussed the relationship of young people and banks from the experience of creating next, the digital bank developed by Bradesco in partnership with R/GA São Paulo, Jeger showed the public an augmented reality store that designs Nike shoes.