London, UK, February 12, 2020 – R/GA London Creative Director Dayoung Yun spoke with Campaign UK about the cultural significance of “Parasite’s” Oscar win on the global cinematic experience. As the first foreign film to win the Best Film category at the Oscars, Dayoung says this honor will hopefully shift how the industry recognizes foreign films. Furthermore, she says that Netflix’s championship of global cinema, as well as its commitment to enhancing the quality of the translation, will have a significant impact on delivering the vision of the film across cultures. This could in turn help more foreign films compete with English-language films in industry-recognized awards shows.
Dayoung Yun Joins R/GA London as Creative Director