New York, NY, December 16, 2019 – R/GA VP, head of media, Ellie Bamford was quoted in a recent New York Times article on increased opportunities for brand placements within Netflix content. The appeal of Netflix, apart from its envious 158 million subscribers, lies in having the attention of advertising’s most coveted targets. Ellie noted how brands are vying to reach this audience of consumers who don’t want to be fed advertising.
eMarketer research suggests that growing competition in the space, including Disney+ and Apple TV+, could challenge Netflix’s current place in the top position. Even with the potential market shifts, Netflix executives insist their long-term strategy is to remain ad-free, however, Ellie insists that they are being more flexible in the types of brand partnerships they are offering.
Continue to The New York Times to read the full article.