Le Creuset Appoints R/GA London as Creative Innovation Agency of Record

Agency to help brand transform its e-commerce strategy and experience

London, January 8, 2020 ­– R/GA London is delighted to announce its appointment as EMEA creative innovation agency of record for the iconic premium French cookware manufacturer, Le Creuset.

As part of the partnership, R/GA will help to shape Le Creuset’s digital vision and roadmap, defining a ‘future vision’ for the brand and business as it looks to develop its direct-to-consumer e-commerce offering. To start with, R/GA will be defining and developing a new digital platform due to launch in EMEA in the Spring of 2020.

“We’re excited to start this creative journey with Le Creuset,” said Andre Le Masurier, CCO R/GA EMEA. “R/GA and Le Creuset share a genuine history of innovation through design, and together we’ve established a shared strategic vision to bring Le Creuset’s business into the future.”

Christopher Koller, Consumer & Digital Experience Director at Le Creuset said: “We wanted to collaborate with an agency that fully understood the complex challenges and different disruptions that our industry is facing, and R/GA really did. They are entirely the right partner to help us transform our business through a new digital vision. We’re excited to watch where this partnership will take us and look forward to launching our new platform together in 2020.”

 

About R/GA

R/GA is the company that creates transformation at speed. An innovation leader for more than 40 years, R/GA has expanded and evolved to offer business transformation, experience transformation, and marketing transformation through its award-winning consulting, ventures, technology, design, marketing communications, and IP practices. Its work spans web, mobile, and social communications, retail and e-commerce, product innovation, brand development, and innovation consulting. The company has more than 2,000 employees globally with 17 offices across the United States, Europe, South America, and Asia-Pacific. R/GA is part of The Interpublic Group of Companies (NYSE:IPG), one of the world’s largest advertising and marketing services organizations. For more information about R/GA, please visit www.rga.com and on LinkedInFacebook and Twitter.

Contact:
George Griffiths
Director, PR
t: +44 207071 3269
m: +44 7891 735382
e: george.griffiths@rga.com