1 May 2019, Sydney, Australia: National Geographic and R/GA have joined forces to create Make Good – a unique, evolving platform designed to address humanitarian, societal and environmental challenges by accelerating innovation for a better world.
“The goal of Make Good is to stimulate new ways of thinking and to support young changemakers whose ideas could help address problems they’ve been unlucky enough to inherit,” said program lead and Executive Director Business Transformation, R/GA Australia, Drew Klonsky. “By partnering with National Geographic, a company synonymous with preserving, protecting and advancing our understanding of the planet, we hope to shine a light on amazing, transformational ideas and help take them to the next level.”
The platform is initially being launched via an intensive, 3-day innovation lab dedicated to the problem of ocean pollution from single-use plastic - the source of over 75% of marine debris. Make Good - Defy Plastic will seek to unearth and develop early-stage ideas that either reduce plastic consumption through behavioural change; revive coastlines by removing plastic waste or keeping it out of oceans; or redesign existing products and services to be plastic-free.
The incubator will be run during this year’s Semi Permanent festival, which for the first time, will also be a plastic-free event.
Ideas are currently being sought, with individuals and teams invited to submit proposals between now and 15 May. A panel of experts from National Geographic and R/GA will then select participants for the lab, which will include inspirational talks, discussions, and one-on-one time with design, technology and marketing mentors. At its conclusion, one idea will be chosen and showcased live at Semi Permanent, featured in National Geographic editorial, and further developed through ongoing R/GA mentorship.
“Big, complicated environmental issues like plastic pollution rarely have an obvious fix,” added Sam Boynton, Senior Manager of Business Development & Partnerships at National Geographic. “So we strongly believe that initiatives like Make Good are needed as a powerful means to identify, develop, and scale solutions that may otherwise have gone un-invented.”
For more information on Make Good - Defy Plastic, and to make a submission for inclusion in the innovation lab, visit https://defyplastic.com/
R/GA creates transformation at speed. An innovation leader for more than 40 years, R/GA has expanded to offer consulting, ventures, technology, marketing communications, architecture, and IP development services in addition to its award-winning design practice. Its work spans web, mobile, and social communications, retail and e-commerce, product innovation, brand development, and business transformation. The company has more than 2,000 employees globally with 19 offices across the United States, Europe, South America, and Asia-Pacific. R/GA is part of The Interpublic Group of Companies (NYSE:IPG), one of the world’s largest advertising and marketing services organizations.
About National Geographic
National Geographic Partners LLC (NGP), a joint venture between National Geographic and 21st Century Fox, is committed to bringing the world premium science, adventure and exploration content across an unrivaled portfolio of media assets. NGP combines the global National Geographic television channels (National Geographic Channel, Nat Geo Wild, Nat Geo Mundo, Nat Geo People) with National Geographic’s media and consumer-oriented assets, including National Geographic magazines; National Geographic studios; related digital and social media platforms; books; maps; children’s media; and ancillary activities that include travel, global experiences and events, archival sales, licensing and e-commerce businesses. Furthering knowledge and understanding of the world has been the core purpose of National Geographic for 130 years, and now it is committed to going deeper, pushing boundaries, going further for consumers… all while reaching millions of people around the world in 172 countries and 43 languages every month. NGP returns 27 percent of its proceeds to the nonprofit National Geographic Society to fund work in the areas of science, exploration, conservation and education.
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