Neutrogena communication is the first work created by R / GA for Johnson & Johnson
To promote Johnson & Johnson's new Neutrogena Sun fresh sunscreen formula, R / GA created a campaign that uses technology to synchronize, in real time, all parts according to the local climate.
Altogether, there are three clips of the song “Vem Quente” by Erasmo Carlos, performed by Duda Beat, with three different versions that run on Youtube and Facebook according to the temperature of the moment in the place where the audience watches the videos. The "heated" version appears in places where the thermometers mark up to 27 degrees, the "hot", between 28 and 33 degrees and the "boiling", above 33 degrees.
To make segmentation possible, the agency relied on partners to automate the process using Weather Sync technology. The campaign also includes the participation of digital influencers Bárbara Sueyassu, Thiessa Woinbackk and Loic Koutana, and actress Giovanna Ewbank, who stars in the film offline. It’s R / GA’s first job for Johnson & Johnson.