R/GA Buenos Aires Was the Most Awarded Agency at the +Digital Awards Hosted by IAB Now

At IAB Now 2018, IAB Argentina and Interact delivered a new edition of the +Digital Awards, which recognizes the best digital campaigns of 2017. The categories included Digital Brand Strategy, Creativity, Development / Craft, Use of Media, and Public Good.

R/GA Buenos Aires distinguished itself as the most awarded agency. R/GA Buenos Aires took home the Gold Award for the Development / Craft / Usability category for their work on Feel the Air for client Nike. Additionally, R/GA Buenos Aires received silver and bronze trophies in the categories of Creativity and Development / Craft for three Nike campaigns: Color your Airmax, React Table, and Vapormax - Feel the Air.

For client Unilever, R/GA Buenos Aires worked with IPG Media Brands to create the "Rexona Soda Cirque" campaign, which obtained a bronze in the Integrated Digital Campaign category. 

DEVELOPMENT / CRAFT

Usability

  • Gold: Feel the AirNike
  • Bronze: React Table, Nike

Technology

  • Silver: Feel the Air, Nike.

Design

  • Silver: React Table, Nike.

CREATIVITY

Network Campaign

  • Bronze: Color your Airmax, Nike

Integrated Digital Campaign

  • Bronze: IPG Media Brands & R/GA – Rexona Soda Cirque, Unilever

Experiential

  • Bronze: React Table, Nike
  • Bronze: Vapormax - Feel the Air, Nike

Innovation

  • Bronze: Vapormax - Feel the Air, Nike