R/GA founder Bob Greenberg on tour in Germany

From the DLD Conference in Munich to the "Lightning in a Bottle" event at R/GA Berlin

Berlin, 1.15.2019 – Right at the beginning of the new year, R/GA comes up with great news: Agency founder Bob Greenberg will be on site in Germany for a whole week. In addition to two official appearances in Munich and Berlin, Greenberg will also take part in several exclusive customer events. Among other things, the agency founder will use his visit to introduce his successor Sean Lyons, who will took over as CEO of R/GA at the beginning of the year.

His first stop will be the DLD Conference, which will take place in Munich from 19 to 21 January 2019. Here, Bob Greenberg will exchange ideas on disruption and design with Hans-Ulrich Obrist, Artistic Director of the Serpentine Gallery. The Serpentine Gallery Art Museum is located in Kensington Gardens in central London and exhibits mainly modern and contemporary art. Bob Greenberg is a great connoisseur in this field. As the first marketing professional, he was represented with his own exhibition titled “Bob Greenberg Selects” at the Cooper Hewitt Smithsonian Design Museum in New York, which ran from February to September 2018.

On 24 January 2019, Bob Greenberg will also be a guest at the Speaker Series "Lightning in a bottle", which celebrated its premiere this year. From 7 p.m. on, on the occasion of the 100th anniversary of Bauhaus, he shares his thoughts on "Why the Agency of the future could not exist without (German) Bauhaus". Against this backdrop, he gives exciting insights into his youth in Chicago and tells how greats such as Dieter Rams, Buckminster Fuller and Henry Darger inspired him. "Lightning in a bottle" takes place in the office of R/GA Berlin and is moderated by R/GA Germany boss Sascha Martini. Registration for the free event is now possible at: https://lightninginabottlejan.splashthat.com/.

"With his readiness for permanent transformation, Bob has not only succeeded in leading his own agency to success. In the 40 years that have passed since R/GA was founded, he has also established himself as one of the leading minds in the creative industry. Participating live in his thoughts is a great opportunity not to be missed. Even if you have nothing to do with the agency world. I'm really looking forward to the inspiring conversation I'll have with him in January," says Sascha Martini, Managing Director R/GA Berlin.


About R/GA

R/GA is the company that creates transformation at speed. An innovation leader for more than 40 years, R/GA has expanded and evolved to offer business transformation, experience transformation, and marketing transformation through its award-winning consulting, ventures, technology, design, marketing communications, and IP practices. Its work spans web, mobile, and social communications, retail and e-commerce, product innovation, brand development, and innovation consulting. The company has more than 2,000 employees globally with 18 offices across the United States, Europe, South America, and Asia-Pacific. R/GA is part of The Interpublic Group of Companies (NYSE:IPG), one of the world’s largest advertising and marketing services organizations. For more information about R/GA, please visit www.rga.com and on Facebook and Twitter.

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