March 14, 2019, New York, NY-- Today, IT consulting firm Gartner positioned R/GA, the company that transforms brands at speed, as a Leader in their Magic Quadrant, recognizing global marketing agencies.
This marks the seventh Magic Quadrant in a row in which R/GA was recognized as a Leader. Gartner evaluated each company on their ability to execute and completeness of vision.
“We are particularly proud of Gartner’s continued recognition of R/GA and how we believe our innovative approach integrating consulting, creativity, and technology drives growth for our clients,” said Sean Lyons, Global CEO, R/GA. “To us, being repeatedly acknowledged as a Leader in the Magic Quadrant validates our belief that R/GA is the right partner for companies who need to evolve their business and connect their brand with culture.”
According to the report, “As CMOs strive for customer experience wins and revenue results, global marketing agencies are adding capabilities to meet these new demands. Marketing leaders seeking a global agency for strategies and solutions across the customer journey can use this research to guide their selection process.”
Source: Gartner, Magic Quadrant for Global Marketing Agencies, Jay Wilson, Ewan McIntyre, Elizabeth Shaw, Laurel Erickson, 14 March 2019.
Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, express or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
R/GA is the company that creates transformation at speed. An innovation leader for more than 40 years, R/GA has expanded and evolved to offer business transformation, experience transformation, and marketing transformation through its award-winning consulting, ventures, technology, design, marketing communications, and IP practices. Its work spans web, mobile, and social communications, retail and e-commerce, product innovation, brand development, and innovation consulting. The company has more than 2,000 employees globally with 18 offices across the United States, Europe, South America, and Asia-Pacific. R/GA is part of The Interpublic Group of Companies (NYSE:IPG), one of the world’s largest advertising and marketing services organizations. For more information about R/GA, please visit www.rga.com and on Facebook and Twitter.