San Francisco, CA, February 25, 2020 – After a multi-month search, Reddit has selected R/GA San Francisco as its creative and media agency of record, the first in the company’s near 15-year history. The partnership with R/GA will bring to life Reddit’s first-ever brand marketing campaign, which aims to showcase Reddit to new users and shine a spotlight on the power of its 100,000+ active communities.
“Over the past 14 years, Reddit has been really fortunate with strong and mostly organic growth, so we’re excited to take a more proactive approach to brand marketing for the first time in Reddit’s history,” said Reddit Vice President of Marketing, Roxy Young. “I can think of no better way of doing this than by showing the breadth and diversity of our communities and how Reddit helps people better understand the world.”
Partnering with Reddit’s in-house creative team, OrangeRed, R/GA will develop and activate strategic positioning and marketing communications for the platform. R/GA’s 100-person San Francisco office will help amplify Reddit’s differentiators to a broader audience and welcome new users. The partnership marks the seventh new client win for R/GA SF in the past 12 months, and reaffirms the office’s 2019 mission to become The Special Forces of the New Economy, a claim on which they’ve delivered consistently in the last twelve months, bringing in brands like Google, Airbnb, Slack, and Reddit.
With consistent year-on-year growth of 30 percent contributing to 430M monthly active users, Reddit is home to countless communities and is a place for all people to unite in shared passions that shape decisions, opinions, and culture.
“Reddit is the best example of the promise of the internet - it’s a powerful platform that is human first, created to build communities who can gain a greater understanding of any topic - and of one another,” said R/GA San Francisco SVP, Managing Director, David Corns. “It’s the perfect brand and client for us. We couldn’t be more proud to partner with Roxy and her team.”
R/GA is the company that creates transformation at speed. An innovation leader for more than 40 years, R/GA has expanded and evolved to offer business transformation, experience transformation, and marketing transformation through its award-winning consulting, ventures, technology, design, marketing communications, and IP practices. Its work spans web, mobile, and social communications, retail and e-commerce, product innovation, brand development, and innovation consulting. The company has more than 2,000 employees globally with 17 offices across the United States, Europe, South America, and Asia-Pacific. R/GA is part of The Interpublic Group of Companies (NYSE:IPG), one of the world’s largest advertising and marketing services organizations. For more information about R/GA, please visit www.rga.com and on LinkedIn, Facebook and Twitter.
Senior Director, Marketing & Communications, US
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