May 8th, 2019
Florencia Pereyra, R/GA Buenos Aires Executive Client Services Director, has been distinguished as a Woman to Watch, Argentina, 2019.
For the fifth consecutive year, Ad Age, in association with Adlatina, will honor a group of outstanding women in the marketing and communications industry in Argentina.Ad Age has been honoring women with this award for over 20 years. It celebrates women who are catalysts for change within the industry and within the world at large and who use their voices and talents to shape attitudes and culture.
Pereyra has been with R/GA since 2016 and is responsible for leading a team that creates value for companies such as Nike, Patagonia, Falabella, Grupo Telecom, YPF, PepsiCo, ESPN and Unilever. Pereyra has not only helped to strengthen and expand the existing business in the Buenos Aires office, but has helped to increase and diversify its client portfolio.
Before joining R/GA Buenos Aires, Pereyra was at Grey Argentina as Client Service VP where she helped to reposition the agency, increase revenue, and surpass the goals of the network. She also worked with Vegaolmosponce and DDB Argentina, where she counseled brands such as Disney, Johnson & Johnson, Molinos Río de la Plata, Philips, HSBC, GSK, Coca-Cola and P&G.
R/GA is the company that creates transformation at speed. An innovation leader for more than 40 years, R/GA has expanded and evolved to offer business transformation, experience transformation, and marketing transformation through its award-winning consulting, ventures, technology, design, marketing communications, and IP practices. Its work spans web, mobile, and social communications, retail and e-commerce, product innovation, brand development, and innovation consulting. The company has more than 2,000 employees globally with 18 offices across the United States, Europe, South America, and Asia-Pacific. R/GA is part of The Interpublic Group of Companies (NYSE:IPG), one of the world’s largest advertising and marketing services organizations. For more information about R/GA, please visit www.rga.com and on Facebook and Twitter.
Buenos Aires Press
Corporate Communications Associate