R/GA announces the arrival of Viviana Maurman who takes over as Head of Media and Marketing Sciences for the agency. The professional awarded as ‘Media of the Year ABP 2014’ has experience in training and leading professional development teams with a focus on results. The executive arrives at a new moment for the agency, for reconstruction from media intelligence to business. In this integrated thinking, the professional already inaugurates a new area of ‘Connections’, which will be the link between the media and planning bringing data intelligence and media research in a more strategic way.
“It is a very important moment in my career to be able to be part of a new agency model, which fully fits into what I believe to be the future of our profession” comments Viviana Maurman.
Graduated in Advertising from FAAP, Viviana Maurman has over 22 years in advertising with stints at Publicis, Grey and WMcCann having worked with clients such as Bradesco, Carrefour, Heineken, Sanofi, Motorola, TIM, L'Oreal, P&G, Unilever, Colgate and GSK.
“Viviana's hiring shows that we are focused on bringing our media services even further to the center of our business, with excellence in execution and experience in several categories.” adds Fabiano Coura, SVP Managing Director of R/GA. ”