Zach Roif on Political News Saturation with The New York Times

New York, NY, January 22, 2020 – R/GA NY Associate Creative Director, Zach Roif spoke with the New York Times about how the current political climate is detering advertisers from politically-themed content. He shared that the 24-hour news cycle has bled into comedy skits, tweets, memes, etc., and he believes that people have become fatigued by the content. 

Continue to The New York Times for the article.