Digital agency R/GA is having arguably its best year ever, leaving last week's Cannes Lions International Festival of Creativity with 33 shiny new Lions statues, including eight Cyber Lions and 11 Mobile Lions. That total—a record for R/GA—earned it Agency of the Year honors. Plus, Bob Greenberg received the Lion of St. Mark for lifetime achievement.
Among the agency's most-awarded work of the year were the Love Has No Labels PSA (which R/GA created with the Ad Council), The Pursuit by Equinox campaign and its work for Hammerhead Navigation, which created a hands-free navigation device for bikers.
So, how did R/GA pull it all off?
"For the past two years, we have been working under a new agency model, one built around business transformation, product and service innovation, and communications for the connected age," evp and global chief marketing officer Daniel Diez told Adweek. "If you look at the 33 Lions we won this year, they represent work that spans each of those categories, and that is something we are very excited about."
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