To do this, we made people’s concerns the center point of our campaign. We used Google Insights to identify real-life uncertainties at each stage of life and showcased how investing with Ágora transforms those uncertainties into plans. As with any newcomer to investing, a certain amount of info is required in order to personalize recommendations.
However, unlike most brokers, Ágora doesn't send users a long and complicated questionnaire that has the potential to confuse and deter. In setting up a profile with Ágora, questions are presented in the form of simple statement cards just like a dating app, it’s a very intuitive and easy-to-use interface. Once all questions have been answered, the platform depicts three simulations of the future return of that portfolio: a simulation with limited growth, an expected simulation, and an optimistic one. The interface has improved the speed and simplicity of opening an account.