SVEDKA has historically defined itself by its provocative advertising – but today’s version of ‘edgy’ is less about sexy fembots, and more about self-confidence, diversity and individuality. SVEDKA drinkers over-index on being non-conformists who draw others in. Our ‘Bring Your Own Spirit’ campaign celebrates this authentic originality, and positions SVEDKA as the only vodka that complements their fearless spirit. Shot in Mexico City over five days, the film was directed by famed ‘Project X’ director Nima Nourizadeh, and campaign assets include a variety of television and online videos, print, digital, social and retail, running in major markets throughout North America in 2019.
Color Your Air Max