‘Happy Holid.ai’

R/GA

01/

The Challenge

There’s too many headlines where AI is cast as the enemy of creativity. We wanted to show how when people and technology work together, it opens new creative possibilities.

https://resized.space.rga.com/image/upload/c_fill,fl_progressive,q_auto:low,fl_lossy,f_auto,h_700,w_1920/v1576702444/production/file-5dfa91ecbbd3d055b791efd4

02/

The Story

We fed AI holiday lyrics and greetings and asked it to write new ones. We took the headlines it wrote and used them as a brief for our family of designers and artists to make holiday greeting cards. Written by AI, illustrated by people. We sold the cards online with all the profits going to a local charity: Code Your Future - who run coding programmes for refugees and disadvantaged people. https://happyholid.ai 

https://resized.space.rga.com/image/upload/c_fill,fl_progressive,q_auto:low,fl_lossy,f_auto,h_700,w_1920/v1576702471/production/file-5dfa9206bbd3d055b791efec
https://resized.space.rga.com/image/upload/c_fill,fl_progressive,q_auto:low,fl_lossy,f_auto,h_700,w_1920/v1576702423/production/file-5dfa91d7407b494e7357a655